THEHUMANNEQUIN.

Monday, 16 January 2012 | (0) Leave A Comment

FOR IMMEDIATE RELEASE

Contact: Charissa Selvasekaran

Editor

1234-5678

107829@myrp.edu.sg

thehumannequin.blogspot.com

Contact: Shermaine Lee

Co-Editor

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103553@myrp.edu.sg

thehumannequin.blogspot.com

THEHUMANNEQUIN TO TAKE PART IN REPUBLIC POLYTECHNIC BLOGGER CHALLENGE 2012

A Lifestyle Blog, Ranging From Fashion & Beauty to Health and Entertainment

Singapore, 17 January 2011:

THEHUMANNEQUIN is a lifestyle blog created by a team of six students from Republic Polytechnic (RP). The blog which was set up as one for the requirements for students undertaking Module 312 Writing for the Web will be one of the contesting blogs for RP Blogger Challenge 2012.

The compulsory challenge is aimed at promoting excellence in Web Writing and will feature a few of Singapore’s most prominent bloggers that will judge participating blogs on criteria such as:

Originality of blog content
Ingenuity of blog
Vibrancy and appeal of blog
Interaction with readers of blog

THEHUMANNEQUIN is certainly marking their signature statement in making their blog unique. Comprising three sub topics such as fashion and beauty, health and entertainment, the lifestyle blog has over 80 likes in their official Facebook page.

As form of revitalizing their reader’s interest, THEHUMANNEQUIN conveys their message through a simple tagline such as “life with a pinch of style...”

“Their blog articles are straight forward and motivating and the videos that they upload makes me come back for more” quoted Hasinah Wahab, a reader who frequents their blog.
(Refer to Appendix A)

Being a group of student bloggers, juggling their time with school and blogging can be a challenging mission to accomplish. Shermaine Lee, Co-editor of the blog quoted “All six of us will make it compulsory to stay back after school at least thrice a week in order to gauge and discuss about the progress of our blog.”

As a result of the high amount of bloggers competing, THEHUMANNEQUIN has developed a different approach so as to retain readership and interest them.

Instead of obtaining information online and posting it on the blog, the unique selling point of THEHUMANNEQUIN is entirely based on personal experience.

“Because we are competing against many other bloggers, we decided to use personal experiences, as not only have we experienced it personally, readers can also be assured of its authenticity and credibility,” said Charissa Selvasekaran, Editor of Thehumannequin.

Ranging from attractive prizes such as vouchers and books, Thehumannequin is set to compete with two other competing teams from the class.

Appendix A

About Republic Polytechnic

The first educational institution in Singapore to adopt the Problem-Based Learning approach for all its diploma programmes, Republic Polytechnic (RP) has six schools and one centre offering thirty four courses in Information and Communications Technology, Engineering, Applied Science, Technology for the Arts, Sports, Health & Leisure, Events and Hospitality, and Culture and Communication. Republic Polytechnic is committed to nurturing innovation and entrepreneurial learning in an environment that develops problem-solving process skills and a life-long learning attitude. Its holistic, broad-based curriculum, covering culture, enterprise development and cognitive processes, prepares students for an active and meaningful role in society. Republic Polytechnic strives for excellence by achieving various international and national accreditations, including ISO9001, ISO14001, OHSAS 18001, TR19, People Developer Standards, Singapore Quality Class, Singapore Innovation Class and Service Class. For more information, visit http://www.rp.sg